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Recently, at the Group’s headquarters, Mr. Trinh Van Quyet – Founder of Bamboo Airways – held discussions with Mr. Michael Vu, CEO of Boeing in Vietnam regarding the direction for reactivating the signed contract and elevating the strategic cooperation between the two parties in Bamboo Airways’ new development phase.

Representing Bamboo Airways, Mr. Truong Phuong Thanh, Chief Executive Officer, together with the airline’s Executive Board, also met with Mr. ZiZhang Ng, Regional Sales Director for Asia and Oceania of Boeing.

During the meeting, both sides reviewed significant milestones in their previous cooperation. Bamboo Airways and Boeing had signed a Memorandum of Understanding (MoU) for the purchase of Boeing 787-9 Dreamliner aircraft, while also establishing framework agreements to build a long-term cooperation foundation.

In the development of its long-haul fleet, Bamboo Airways previously operated the Boeing 787-9 Dreamliner, which played a key role in its strategy to connect Vietnam with major international markets such as Germany, the United Kingdom, and Australia. Notably, Bamboo Airways was also the first Vietnamese airline to complete a non-stop direct flight between Vietnam and the United States, marking an important milestone that enhanced the airline’s position on the regional aviation map.

Bamboo Airways was honored as “Asia’s Leading Regional Airline” (World Travel Awards 2020–2025) and has maintained an absolute safety record, transporting millions of passengers annually while achieving the highest on-time performance (OTP) rate in Vietnam’s aviation industry for many consecutive years. During the period when the market was heavily impacted by the COVID-19 pandemic, the implementation of certain cooperation contents between the two sides experienced temporary interruptions.

Currently, as operations are gradually stabilizing and its medium- and long-term development strategy becomes more clearly defined, Bamboo Airways has been restoring and further developing previously established cooperation frameworks, in alignment with market conditions and the strategic orientations of both parties.

At the meeting, Mr. Trinh Van Quyet shared Bamboo Airways’ direction for the upcoming period. Based on optimizing fleet structure and enhancing operational efficiency, the airline proposed leasing new-generation narrow-body aircraft, specifically the Boeing 737 MAX, to improve fuel efficiency, control costs, and increase flexibility in network deployment.

Within the discussion framework, Bamboo Airways also requested Boeing to consider supporting training programs and operational capability transfer related to the Boeing 737 MAX family, including training for flight crews, technical teams, and operational support personnel. Investing comprehensively in high-quality human resources has been identified as a key factor to ensure operational efficiency and maintain safety standards in line with international benchmarks.

Mr. Michael Vu, CEO of Boeing in Vietnam, expressed his support and readiness to accompany Bamboo Airways. He also welcomed the clear direction and strong determination demonstrated by the airline’s founder in this new phase of development.

Both sides agreed to continue discussions in the coming time to further specify cooperation contents, aiming toward a substantive partnership framework aligned with Bamboo Airways’ development strategy and Boeing’s global orientation.

On the occasion of the Lunar New Year 2026, the Founder of Bamboo Airways, Mr. Trinh Van Quyet, officially announced a special appreciation program for all members of the Bamboo Club loyalty program.

Accordingly, Bamboo Airways will extend the validity of each member’s current tier by an additional one year, applicable to nearly three million Bamboo Club members. The extension will be calculated consecutively from the card’s existing expiry date.

For example, if a membership card is valid until 31 October 2026, the new expiry date after extension will be 31 October 2027.

The extension will be processed fully automatically by Bamboo Airways’ system and notified directly to members, enabling customers to continue enjoying all Bamboo Club privileges without any required procedures.

This initiative represents Bamboo Airways’ sincere appreciation to customers who have trusted and accompanied the airline throughout its development. Bamboo Airways remains committed to delivering the experience of “Every flight is a first-class experience,” ensuring peace of mind and satisfaction on every journey.

Bamboo Airways – More than just a flight!

Under the agreement, Bamboo Airways and Xanh SM will roll out co-branded programs and promotional offers for passengers combining Bamboo Airways flights with Xanh SM’s electric transportation services, particularly during peak travel periods. These initiatives will be developed around the message “Welcome to Vietnam with a Green Journey,” introducing passengers to modern, environmentally friendly mobility options.

In parallel, the two parties will collaborate on research and development of integrated products and services, leveraging each other’s strengths and complementary ecosystems. Accordingly, Bamboo Airways’ aviation products such as Flight Pass and bundled air service packages will be promoted alongside Xanh SM mobility gift cards through suitable distribution channels, flexibly meeting passengers’ diverse travel and service needs.

Notably, the partnership also focuses on creating long-term value for loyal customers. Bamboo Airways and Xanh SM will jointly develop linkage mechanisms between Xanh SM’s all-electric mobility services and the Bamboo Club frequent flyer program, expanding the benefits ecosystem for members while encouraging the adoption of environmentally friendly transportation habits.

The integration of Bamboo Airways’ air travel services with Xanh SM’s all-electric mobility network is expected to deliver consistent service quality across both air and ground journeys, thereby enhancing the overall travel experience for passengers.

Beyond customer-focused initiatives, Bamboo Airways and Xanh SM have also agreed to explore internal preferential policies for employees of both organizations. Through the Xanh for Business program, Xanh SM will provide electric mobility solutions for Bamboo Airways’ flight crews and staff. In turn, Bamboo Airways will study preferential policies on air tickets and aviation services for Xanh SM employees, strengthening mutual engagement between the two companies.

Speaking at the signing ceremony, Mr. Truong Phuong Thanh, Chief Executive Officer of Bamboo Airways, shared:“The cooperation with Xanh SM aligns with Bamboo Airways’ strategy to expand its service ecosystem, thereby enhancing customer benefits and added value. At the same time, it represents our efforts to strengthen environmentally friendly solutions across Bamboo Airways’ operations, amid the growing emphasis on green mobility, emissions reduction, and sustainable development in the transportation and tourism sectors.”

Representing Xanh SM, Mr. Nguyen Van Thanh, Chairman and Global Chief Executive Officer of GSM, shared: “Sustainable mobility is a key pillar of modern urban development. Through our cooperation with Bamboo Airways, Xanh SM continues to promote the integration of all-electric mobility solutions into daily life and tourism, contributing to the spread of civilized and socially responsible mobility standards.”

The signing of the Memorandum of Understanding between Bamboo Airways and Xanh SM reflects a broader trend of service enterprises proactively connecting green mobility journeys in a holistic and sustainable manner, rather than operating travel segments in isolation. As travel and tourism demand continues to rise, collaboration across transportation modes is seen as a critical factor in enhancing service quality while making a positive contribution to the nation’s sustainable development goals.